As a result of the General Declaration of Protection of the Designation of Origin Mezcal, in the state of Puebla, 12 mezcal companies are exporting to several European countries, and the incorporation of three more brands is expected to enter the market of the old continent before July from 2021.

It is important to note that as a result of the DO, the producers strengthened their manufacture, expanding their commercialization to other countries, in order to conquer the foreign market they had to register their trademarks with the Mexican Institute of Industrial Property (IMPI).

The president of the State Council of Mezcaleros, Braulio García Lezama, commented that the poblano mezcal had great diffusion and promotion during the period 2017 – 2019, as well as a strong presence in exhibitions of agro-industries, both in Angelópolis and in other cities of the country, which contributed to contact buyers from other countries who appreciate this drink.

The owner explained that to venture into export it is necessary to produce a minimum of 25,000 bottles just for that purpose. In addition, in that shipment there are 1,000 pieces for collectors, since they have a design made by hand.

And it is, in the opinion of the source, international marketing has a return on investment four times higher in profits, therefore the commitment to stay of those who have entered that market, and continue to seek growth in other cities in Europe.

Finally, García Lezama emphasized that the potential for the production of mezcal agave in Puebla territory is 250,000 hectares, but there are only 580 and they are working on it with the producers to reach another 1,500 in three years, depending on the support they receive from the state government, which brings a project to strengthen the regions through their different economic activities.

Fact: Did you know that after tequila, mezcal is the second most sought-after drink by European consumers? It is for this reason that Puebla producers took advantage of this opportunity to enter that market, where Oaxaca and Guerrero have an important presence.