Source: Bloomberg Line

Last Wednesday, the Washington football team organization unveiled the new name and logo with a big reveal.

Co-Owner and Co-CEO Daniel Snyder said: “As an organization, we are excited to come together and grow under our new identity as we honor our local roots and what it means to represent the Nation’s Capital.”

He also detailed that as the 90th season began, it was important for the organization and fans to pay tribute to past traditions, history, legacy and the greats who had come before them. “We continue to honor and represent Burgundy & Gold as we forge a path into a new era in Washington. Today may be the first day for Washington Commanders, but we are and always will be Washington.”

It’s important to remember that the franchise spent the last two seasons as the Washington football team after retiring its previous moniker in the summer of 2020 in response to complaints from Native Americans and others who found the appellation offensive.

In this order of ideas, the names of the teams, the mascots of the schools and the logos of the companies have been renewed to eliminate the offensive elements. A similar case happened the last year when the Cleveland baseball team changed its name from the Indians to the Guardians.

The football team removed its previous logo and stripes from its helmet, replacing them with gold numbers on the burgundy shell. The rest of the uniform remained the same, but the team nickname was replaced with Washington on the chest.

A stylized W replaced the club’s previous logo. Now, a new W will take its place that fits with its new brand.

CONTROVERSIES

The Washington Commanders’ new name comes amid the organization’s latest controversy: dozens of former employees describing a toxic work culture, prompting Snyder to commission an investigation that was taken over by the NFL. After the investigation by the firm of attorney Beth Wilkinson, the league fined Washington $10 million and Snyder temporarily turned over day-to-day operations of the team to his wife, Tanya, while he focused on a new stadium deal.

The league did not release a written report of Wilkinson’s findings, a move that drew criticism. The US House Oversight and Reform Committee will hold a roundtable discussion Thursday with a handful of former team employees to discuss their experiences.

Getting a stadium deal is next on the agenda for Snyder and his front office. The team’s lease at FedEx Field expires after the 2027 season and momentum is building for a deal in Virginia, though sites in Maryland and the District of Columbia are still under consideration.