The Mexican Institute of Intellectual Property  (IMPI) issued the statement of Famous Mark for Ensueño, a softener manufactured by Grupo AlEn, which for more than 20 years has accompanied Mexican families in the care of their clothes.

 

Ensueño is a brand committed to current and future generations; therefore, it continuously participates in the search for technology and processes that allow them to offer sustainable products and, at the same time, contribute to caring for the planet.

 

This recognition from IMPI is a distinction granted to brands that have wide recognition by consumers and distinguishes the trajectory of products and/or services based on the positioning of the brand in Mexico.

 

At a press conference, Inti Alejandro Alva Espinoza, managing partner of BGAL Asociados, the legal firm in charge of the procedures to obtain the statement, explained: “This is a team effort, from the company’s marketing group to position the mark and the work of BGAL’s lawyers, who joined forces to obtain the statement.”

 

Alva Espinoza thanked Octavio Guerrero, a representative of Industrias AlEn, for the trust in the BGAL Asociados team for the advice and legal management of the brands that make up the business group.