From Fashion to Pharmaceuticals, Brands Face Digital Fraud and the Escalating Battle Against Domain Squatting

The rise of websites impersonating well-known brands to sell counterfeit products has become a major global threat to intellectual property. In the past year, 6,282 domain name disputes were recorded—representing a 49% increase over five years and a 128% rise over the past decade.

Brands such as Gucci, Zara (Inditex), and Eli Lilly have strengthened legal actions to recover domains used to sell counterfeit goods, from luxury products to pharmaceuticals. The expansion of domain extensions like .shop and .online, along with AI-powered tools that enable rapid creation of fraudulent sites, has significantly increased the risk of brand impersonation.

Brand protection now goes beyond registration, requiring active monitoring, domain recovery, and international enforcement through mechanisms such as WIPO dispute resolution.

In Mexico, companies must protect their reputation and brand value through proactive legal planning, continuous monitoring, and strong digital asset defense.

Contact us to design a comprehensive intellectual property and digital enforcement strategy